Sourcing and licensing songs for playback on retail demo units


In-home audio brand Sonos contacted us about sourcing 30 songs from multiple genres for playback on demo units installed in big box retail stores around the world. The challenge: do it with limited time and budget. We immediately posted the opportunity to our proprietary online licensing system BrandsForBands, which allows rightsholders and other music reps to upload their music directly to us then license it electronically in minutes.

Within a week we delivered 500 fully licensed songs for Sonos to choose from, including tracks from Albert Collins, Dave Alvin, Fitz & The Tantrums, Jason Isbell and the 400 Unit, Aceyalone, Eisley, and many others.


We provided Sonos with music from established artists on-budget and on time. Meanwhile, the artists and rightsholders are introduced to thousands of potential Sonos customers in stores around the globe. (Postscript: Sonos liked the music so much they asked us to license two of the songs for use in promo web videos – see right).